I’m a writer and content marketing expert. I write for big brands, newspapers and magazines. Words that sparkle. Words that work.


I’m a writer with a list of blue-chip corporate clients and 25 years’ experience on Fleet Street. I write for brands and companies who want to get their message across, and for national newspapers and magazines who want to entertain their readers. I also develop strategic content ideas for senior teams, either in-house or agency.

Content Marketing

I write for big brands who want to express their voice digitally and in print

A journalist by training who works with some of print's premium brands, I bring directness and a lightness of touch – online and in print – to anything from advertising copy to annual reports.

I work with Starbucks, Flora ProActiv, Best Western, Schweppes, Citroën and the NHS.

I ghostwrite pieces for pop stars, Olympic champions, scientists and business leaders.

I’ll write a speech for your CEO, a brand history for your box or bottle, a come-on-in message for your website.

I edit magazines. For two years I was at the helm of The London Magazine, a 200-page lifestyle magazine published on behalf of the capital’s most upmarket estate agents. The magazine made money for the agents, it made readers smile and it was nominated for awards.

I’ll work with your in-house editorial team or present you with copy ready to go straight onto your website or into a brochure.

“Vincent Graff is a rare thing: a journalist who has transitioned successfully into the digital content world without losing the skills of 'old' journalism.”

Julia Hobsbawm OBE, Hon Visiting Professor at Cass Business School and founder, Editorial Intelligence



I’ve been a newspaper journalist for 25 years – an executive on three national titles and a writer on virtually every Fleet Street paper

My words appear in the grown-up broadsheets and populist tabloids. I’m a former associate editor of The Independent and I was media editor at the Evening Standard.

Today, as a freelance writer, I write regularly for the feature pages of the Daily Mail, the Daily Telegraph, The Sun and Radio Times. I’m a former associate fellow of the Institute for Public Policy Research.



I appear regularly on television and radio

I review the newspapers on Sky News’s popular Press Preview slot and pop up as a media industry expert on Sky, BBC 5 Live and LBC.

More occasionally, I’m a documentary maker and monologue-writer for Radio 4, and I appear on radio and TV in Ireland, America and Australia.

I was London correspondent for KFNX radio, in Phoenix, Arizona.

I am a judge of the Royal Television Society’s annual journalism awards.

"I can’t believe you asked me that!"
Sunrise on 7, Australia

"If you hit someone and swear at them, you lose your job."
Sky News, UK

Travel Writing

I write travel pieces for the Daily Mail and Mail Online

Mail Online is the world's most-visited newspaper website – with around 200 million global unique visitors every month.

I've sailed the Caribbean with Shrek (on the world's biggest cruise liner), camped in a treehouse in the Loire valley and been white-water rafting – without the raft – in Finland.



+44 (0)20 8340 6064
+44(0)7710 586773